5 revolutionary tech trends that are changing the way we shop
Simply moving the department store onto the web isn’t enough; shoppers have grown used to seeing digital innovations every few months (remember the first time you saved a wish list or used a digital comparison shopping tool?). Chris Morton, CEO of LYST (www.lyst.com), has been closely watching the online shopping space as he built up his brand—which gives millions of people their own, personalised shopping feeds in partnership with the web’s leading department stores and boutiques.
Here, he identifies the five most revolutionary “net-native” technologies changing how we shop.
Ever wished fashion and accessories from all the best boutiques around the world were available in once place? Well now they are—and this is not your usual Amazon fare—on sites like Farfetch, Shoptiques (womenswear only for now) and Miinto (catering to some European nations but with some English at the Netherlands branch). Instead of jetting from LA to Paris, you can visit Farfetch.com and shop at stores like Aloha Rag in Hawaii and Zoo in London, without leaving the site. Farfetch is blowing up; they’re working with 750 boutiques and doubled their sales last year to a cool $130 million. Shoptiques, a relative newcomer, is backed by some of Silicon Valley’s leading lights and is likely set for great things as well.AfricanSisters