Become an Advertising Copywriter – Advertising Agency Jobs

Advertising Copywriter

Get Paid to Persuade

Advertising copywriters write the ads that millions of people watch, read, or listen to every day. Their words movepeople, and sell billions of dollars worth of products every year. 

 

 

 

 

You can see the power of copywriting in the success of companies such as Nike (“Just do it”), McDonald’s (“I’m lovin’ it”), and Coca-Cola. 

As an advertising copywriter you will have a job that iscreative, stimulating, often glamorous, and generally just a lot of fun every day of the week. 

One day you could be flying across the country to shoot anational TV spot with a celebrity. A week later you could be conjuring up the name of a new breakfast cereal. 

 

Are you cut out for copywriting?Here are some traits of successful copywriters. Click on the box next to each one that describes you.

You are a keen observer of people and trends.
You love all kinds of media – movies, music, books, TV, the web, etc. (You’d watch the Super Bowl just for the commercials.)
You have a great sense of humor. 
You have a unique ability to understand human nature and what makes people tick.
You’re creative. When faced with a problem, you can come up with ways to solve it.
You’re open-minded.
You have a way with words, and your words can move people to action.
You look fabulous wearing black.

SCORING:  Looking fabulous in black is optional, but if you checked most of the others, advertising copywriting may be the ideal job for you.

As an advertising copywriter you will have a high paying job that lets you see the results of your creativity – on television, in magazines, on billboards, and elsewhere. Plus your workplace will likely be filled with perks most people can only dream about (loft offices, in-house coffee bars, freesamples of the products you’re selling, and much more).If this sounds like the career of your dreams, the FabJob Guide to Become an Advertising Copywriter is for you! In this e-book you will discover how you can get started and succeed in the exciting advertising industry.

The guide covers topics of vital importance to anyone who wants to become an advertising copywriter, including: 

Getting Ready

Contrary to popular belief, you don’t need a degree to become a copywriter. This section of the guide explains how you can quickly get the insider knowledge of advertising that will give you a huge advantage in this competitive job market. 

  • Ways to learn advertising copywriting, including:
    • Advertising schools and colleges – the guide gives you the scoop on the best programs to help you land an advertising agency job
    • Copywriting courses you can take from the comfort of your own home
    • How to teach yourself copywriting with links to the best free online resources
  • Other skills employers are looking for and how you can develop them 
  • Understanding who’s who at an advertising agency
  • The best resources (including many free online resources) for keeping up with advertising industry news
  • How to quickly get practical experience through internships and volunteering
  • How to prepare your portfolio (also known as your“book”) – a collection of sample ads you have created to show prospective employers, including:
    • How many ads to include and which types 
    • Which products to prepare ads for
    • How to find a professional art director to help you for little or no cost
    • Where to get photos and illustrations to use in your sample ads
    • What a radio ad and TV spot (storyboard) should look like (includes samples)
    • Choosing your portfolio case
    • What to do if two or more agencies want to see your portfolio at the same time

Getting HiredAgencies are constantly bombarded with phone calls, portfolios, and e-mails from hopeful candidates trying to get their foot in the door. This section of the guide can help you effectively get past that front door. 

    • Different types of ad agencies, including which type iseasiest to break into and get hired for an entry-level copywriting job
    • Where to find job openings and employer contact information, including:
      • Industry publications
      • The best websites for finding copywriting jobs 
      • Placement agencies that hire copywriters for advertising agencies
    • Information on dozens of advertising agenciesthroughout the United States and Canada
    • Insider opinions of the “best” advertising agencies to work for
    • Tips on writing your resume and cover letter 
    • How to ace your interview
      • What employers expect you to know about their company (and how to get that information)
      • What to wear and what to bring
      • 10 tough questions you are likely to be asked
      • Questions you should ask
      • What to do after the interview
    • Tips on negotiating your salary (includes typicalsalaries and benefits)
    • How to get your foot in the door through other ad agency jobs or freelancing 

PLUS, you will discover:

  • An overview of advertising industry jargon so you cantalk like an insider with prospective employers
  • Opportunities to get an advertising job overseas
  • How to be successful on the job once you’re hired, including:
    • How to quickly “learn the ropes” at an advertising agency
    • How to avoid common mistakes that can hurt your career
    • How to get along with people on the job
    • How to find a mentor
    • Which assignments can help you get noticedand lead to a promotion
  • Valuable resources that some people take years to discover (including the best professional associations, publications, etc.)

You can have all this and more for an incredible special price. People pay hundreds of dollars for advertising courses. The FabJob Guide to Become an Advertising Copywriter contains some of the best career advice you could get from other sources, plus much more. 

via Become an Advertising Copywriter – Advertising Agency Jobs.

Posted on: February 9, 2014, by :

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