Category: How To’s…
Seven Simple Ways to Use Your Business Cards
Business cards are an inexpensive marketing tool, but they are only useful when they are out of your hands and into the hands of others. Save on Vistaprint's Weekly Specials! You have that big box of business cards, fresh from the printer, there on your desk. So, what will you…
What Your Web Site Statistics Tell You
There are lots of things you can learn from the details contained in your web site stats. In this article I will show you how to "look under the hood" of your web site and find data you can use to get more traffic and make more sales. While talking…
Make a Good Impression Online
If customers can not find you on Google, you do not exist. And what if there are negative things about you that show up? How to manage your online reputation. When I want to know more about a professional or business, I do an internet search. Far too often, I…
Keyword Selection Secrets
You may know that it is important to optimize your Web site for your keywords. But which keywords? Learn how to choose the best keywords and what to do with them. Choose the right keywords for your Web site with the free keyword selection guide available when you click here.…
Find New Customers, But Keep the Old
Most marketing efforts are aimed at getting new customers. What are you doing to keep the customers you already have? A song from my childhood contained the advice, “Make new friends, but keep the old. One is silver and the other gold.” The same can be said of customers. Most…
Painless Publicity
Painless publicity occurs when you don't contact the media—they call you. Learn how to get the media to call with the tips in this article. Publicity experts will tell you that the way to getting your story in print, broadcast and online media is to create a newsworthy media release,…
Promote Your Customers
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. Here's how . . . Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and…
Linking Strategies 101
There are two reasons to get links to your Web site: To improve search engine rankings, and generate targeted traffic to your site. These tips will help you get links to achieve both goals. This work is licensed under a Creative Commons Attribution-NoDerivs 2.5 License. If you wish to use…
Free Trial!
One way to encourage customers to say yes is to offer a free trial. Asking customers for a small commitment can end a cycle of “maybes” and get you to “yes.” One way to encourage customers to say yes is to offer a free trial. This can work for both…
Think Inside the Box
Every book on creativity published in the last several years has encouraged us to “think outside the box.” The reality is that we all have a limited amount of time, money and other resources--boxes that limit us. Every book on creativity published in the last several years has encouraged us…