Category: Articles

Painless publicity occurs when you don't contact the media—they call you. Learn how to get the media to call with the tips in this article. Publicity experts will tell you that the way to getting your story in print, broadcast and online media is to create a newsworthy media release,…

Do you want to attract new customers while building greater loyalty among your current customers?  Include your customers in your marketing and promotions. Here's how . . . Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and…

There are two reasons to get links to your Web site: To improve search engine rankings, and generate targeted traffic to your site. These tips will help you get links to achieve both goals. This work is licensed under a Creative Commons Attribution-NoDerivs 2.5 License. If you wish to use…

One way to encourage customers to say yes is to offer a free trial. Asking customers for a small commitment can end a cycle of “maybes” and get you to “yes.” One way to encourage customers to say yes is to offer a free trial. This can work for both…

Every book on creativity published in the last several years has encouraged us to “think outside the box.” The reality is that we all have a limited amount of time, money and other resources--boxes that limit us. Every book on creativity published in the last several years has encouraged us…

Would you like to sell your products on one of the largest, most visited e-commerce sites in the world? Amazon.com makes it easy for merchants to sell products of all kinds on their site, so take advantage of this opportunity to reach a worldwide market. Would you like to sell…

Jump start your marketing in just 15 minutes! Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been putting off. Title: 15-Minute Marketing Length: 302 Words Reprint Terms: May be freely reprinted in print…

Learn what editors and producers say about how to get publicity. I recently attended two workshops where media representatives shared tips for getting your story in the news. Here are some of the best. Title: Publicity Tips from the Pros Length: 361 words Reprint Terms: May be freely reprinted in…

Have you ever imagined yourself going undercover, like one of those TV reporters with a hidden camera? That is very much what it is like when you do a video mystery shop. This work is licensed under a Creative Commons Attribution-NoDerivs 2.5 License. Have you ever imagined yourself going undercover,…

Do you need assistance launching a publicity campaign, setting up your web site, or following up on leads? Help might be as close as your nearest college. Many have intern programs, where students work for businesses as part of their studies. According to Steve Markert, Field Experience Coordinator at the…