Publicity Tips from the Pros

Learn what editors and producers say about how to get publicity. I recently attended two workshops where media representatives shared tips for getting your story in the news. Here are some of the best. Title: Publicity Tips from the Pros Length: 361 words Reprint Terms: May be freely reprinted in…

Be an Undercover Video Mystery Shopper

Have you ever imagined yourself going undercover, like one of those TV reporters with a hidden camera? That is very much what it is like when you do a video mystery shop. This work is licensed under a Creative Commons Attribution-NoDerivs 2.5 License. Have you ever imagined yourself going undercover,…

Help an Intern, Let Her Help You

Do you need assistance launching a publicity campaign, setting up your web site, or following up on leads? Help might be as close as your nearest college. Many have intern programs, where students work for businesses as part of their studies. According to Steve Markert, Field Experience Coordinator at the…

Mystery Shopping Message Board

Looking for information about the top mystery shopping companies, or how to find mystery shopper jobs in your city or state? Whether you are a newbie looking for information on becoming a mystery shopper, or want to know how to find more legitimate mystery shopper jobs, a good message board…

Market Research: Do-it-Yourself Focus Groups

Focus groups assemble several people who are current customers or members of a target market to  give their opinions about current or planned products, advertising campaigns and more. This work is licensed under a Creative Commons Attribution-NoDerivs 2.5 License. If you wish to use it, please use the entire article.…

Multiple Domain Names: Use Keywords to Help Customers Find You

Do you know that you can have several domain names all pointing to the same Web site? There are several reasons you may want to have multiple URLs. For example, you might register URLs containing . When looking for a Web site, many of us simply enter the name of…

You Know All Those Things You’re Going to Do “Someday?”

Someday is NOW!  Someday, I’m going to . . ." How would you finish that sentence? We all have things we’re going to do "someday". Title: You Know All Those Things You’re Going to Do "Someday?" Length: 822 words Reprint Terms: May be freely reprinted in print and electronic publications,…

The 10-Second Brag and How to Use it to Get More Customers

Put this powerful marketing tool to work for you within minutes. Getting customers may seem like a difficult, mysterious process, but marketing is simply communication. You have to know what your message is, then get it out to others. Title: The 10-Second Brag™ and How to Use it To Get More…

Wow! Is that ME!?! Creating a Powerful One-Page Bio

Learn how to highlight your accomplishments to customers, media and others in an effective bio. Here's where the ego boost comes in: Start by writing down all of your accomplishments. These may include: Title: Wow! Is that ME!?! Creating a Powerful One-Page Bio Length: 338 words Reprint Terms: May be freely…

Woman-Owned Business Certification Considerations

Staying current involves more than updating your Twitter status. It can also include bolstering your status by becoming certified as a woman-owned business (WOB). Previous: How to Learn about Search Marketing Courtesy of SmallBizResource.com, a service of bMighty.com by Gayle Kesten Staying current involves more than updating your Twitter status.…