Wow! Is that ME!?! Creating a Powerful One-Page Bio

Learn how to highlight your accomplishments to customers, media and others in an effective bio.┬áHere’s where the ego boost comes in: Start by writing down all of your accomplishments. These may include:

Title: Wow! Is that ME!?! Creating a Powerful One-Page Bio
Length: 338 words
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Wow! Is that ME!?!
Creating a Powerful One-Page Bio
by Cathy Stucker, IdeaLady.com
Copyright 2003, Cathy Stucker

First of all, what is a bio sheet and why do you need one? A bio sheet is a one page description of who you are–your background and achievements. You may include it in your media kit, in proposals to clients, and anywhere you want to establish your credibility and expert reputation.

Here’s where the ego boost comes in: Start by writing down all of your accomplishments. These may include:

Education
Experience
Credentials
Professional affiliations and memberships
Leadership positions
Relevant volunteer work
Media appearances
What/where you’ve published
Speeches and presentations to professional groups, etc.
Important clients
A (brief) client testimonial
Awards
Relevant family or leisure activities (e.g., travel)
Now, weave these elements into a narrative, being certain to focus on the interests of your audience. Remember, the question on their minds is always, “What’s in this for ME?” Include information that shows how your clients benefit from what you do.

What if you don’t have any awards, or you haven’t published anything? Don’t worry about it. Focus on the positives you have. Likewise, if you are changing fields and don’t have a lot of experience in your new field, look for transferable accomplishments from previous work, or through your life experience.

Once you’ve got all this written down on a single page, even you will be impressed at how good you are! Use your bio sheet every chance you get. I send it out in media kits, include it in proposals to potential clients and sponsors, give it to program chairs when I book a speaking engagement, send it with article proposals, use it on the back of handouts at seminars and speeches, etc.

Remember to keep your bio current–after all, it is a work in progress, to be continued!

Cathy Stucker <http://www.IdeaLady.com> can help you attract customers and make yourself famous. For more help in creating your own powerful one-page bio, see Cathy’s special report at http://www.idealady.com/biost.htm

Posted on: April 3, 2012, by :